The School for Good and Evil
How do we introduce to younger Filipinos a story of a magical battle between good and evil in a school setting?
Experiential out of home
2022
Solution
Invade one of the biggest university sports events of the year - Season 85 of the UAAP Basketball Games. In The School for Good and Evil (SFGAE) Invades the UAAP, we introduced these iconic characters through an exhilarating halftime show a-la Cirque du Soleil; introducing magic to a live halftime show watched by most Gen Z Filipinos.
SFGAE Invades the UAAP
Our cable viewers were treated with a magical halftime show and live commentaries from SFGAE characters. People on ground were able to get a sighting of the stymph (one of the unique creatures from the film), a finger glow setup with the characters, and sightings of our creatures moving around during the games.
Other Concepts
These are some ideas that didn't make the cut. All art (excluding the actual movie poster) was made by me with the guidance of my AD and team.
The Creative TeamChief Creative Officers - Badong Abesamis, Herbert Hernandez
Creative Director - Leslie Cua
Associate CD / Art Director - Conrad Javier
Copywriter(s) - Dey Perez, Ces Alegre
Senior Art Director - Sajid Guerrero
Art Director - Ezekiel Pili