EveryWill
EveryWill had the bones of a new brand: logo, colours, and guidelines. I helped turn it into a living system across social posts, email banners, and presentations.The challenge was making Will-writing feel simple, human, and easy to trust. So the design stayed clean and structured, but softened with warmer layouts, friendlier pacing, and clear visual hierarchy. Serious enough for legal services. Approachable enough for real people.