Beforepay

Beforepay is an app that allows you to borrow money using their Pay On Demand service, and repay it over your next four pay cycles. As a full-time designer, I support the overall brand ethos through creative approaches; design concepting, branding, design for social media, and print collaterals. Additionally, I spearheaded the design of an employee appreciation program and company templates for decks and newsletters.

Employee Recognition Merch

To show appreciation for employees who stayed with the company, I was tasked to make bespoke mug designs using one of the brand's most versatile assets — stickers. Coworkers would share phrases that describe the person and I would create custom stickers using these phrases. The layout I created echoes the startup's spontaneous energy. This project was expanded into t-shirts for special occassions.

Social Posts

We refreshed the brand's social media posts to embody our customers' experiences through absurd situations; adding humour and levity to show that money shouldn't be a somber topic if you have the right guidance.

Print Collaterals

Google Slides Deck Template

Since the company is made of a diverse set of roles, designs across presentations can be inconsistent. I created a 100+ page deck template that covers any need that could arise; text-heavy layouts, device screens, inclusion of art directed images, and others.

Newsletter Template

Beforepay Beat is the brand's monthly newsletter sharing money tips, interesting news, and other facts related to Beforepay. The newsletter needed a refreshed layout that achieved several goals: refine the overall layout, create distinct sections for each type of content (news, tips, stats. etc.), and include our updated assets.

Brand Video Experiment

For a corporate event, we decided to try modifying Beforepay's branding to suit a more formal enviroment. This video retained the brand's name but with a different coat of paint.

Animated Assets